New Option Business

As professional Real Estate Agents, we are supposed to act in the best interest of our clients, aka YOU, not our own.  However, the traditional commission-based compensation model makes it very difficult to do so!

Why is that, you may ask?

If you have ever bought or sold a house, you know that the agents involved in the transaction get paid a percentage of the sales price, even for the Buyer's Agent!  Yes, the Buyer's Agent, the one who's been driving you around, showing you homes, giving you advice etc. Yes, he/she gets paid by the Seller, based on a percentage of the sales price (normally 2.5% - 4%).  At first glance, this seems to be a great deal for you, Mr. Buyer, right?  You get all of the agent's services for FREE! It's the Seller who…

There's a phrase in Real Estate that goes "Location, Location, Location!"  Yes, real estate is mostly about the location. If your house is in the "wrong" location, be it bad neighborhood, sub-par schools, or facing a major intersection, it's a pretty bad deal.  Well, unfortunately you can't change the location of the house, or make those things disappear.  What can you do to sell your house?  There are a few things you can try - fix it up really nicely or put in extra upgrades to entice the buyers.  Those things are great, and you definitely should employ them! However, there is another rather big factor the buyers have to consider - the PRICE! With all things being equal, the house with the lowest price will sell first! Simple logic, right?

In a…

It's been busy around here lately. We've had a few clients closing this month, and that means .... REBATE checks!!! Our rebate checks this month range from $2,500 - $21,000!. Yes it's a $21,000 rebate check! And we have a picture to prove it too :-).

Give us a call next time you're in the market for a new house! How much can you save? It's all up to you!

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You do.  Selling your home can be a daunting process and we understand that.  Incorporating showings, questions, and negotiations into your already busy schedule can seem overwhelming.  It can seem like such an overwhelming task that paying a large commission to a traditional Realtor would seem worthwhile.  The unfortunate assumption being that by saving money utilizing a Flat Fee Real Estate Company, service and support are sacrificed.  Not all Flat Fee Listing Services are the same though.  With the Complete Package from New Option Realty, receive the support of a traditional Real Estate Agent at a fraction of the cost.  What’s included?  Just about everything it takes to sell your home.  From advertising and signage to contracts and…

Traditionally the Multiple Listing Service (MLS) is considered a directory of properties for Real Estate Agents to market properties for Sellers and locate properties for Buyers.  Being listed in the MLS is invaluable exposure for a property owner, enlisting an army of Real Estate Agents to get a property sold, but these days the MLS goes far beyond that.  An MLS listing provides the option of automatically syndicating advertisements to over 55 public websites.  Up to 90% of Buyers start their shopping online and visit these websites to find their next home.  A Flat Fee MLS Listing with New Option Realty provides far reaching exposure to Buyers.

Recently, we've seen JCPenney changing its pricing strategy, inspired by the intelligent and empowered consumer.  JCPenney CEO Ron Johnson commented on the new pricing by saying, "We want customers to shop on their terms, not ours. By setting our store monthly and maintaining our best prices for an entire month, we feel confident that customers will love shopping when it is convenient for them, rather than when it is expedient for us."

With the same nod to the consumer, New Option Realty acknowledges the importance of shopping on your own terms.   To set ourselves completely apart from the pack, New Option Realty offers up-front flat fee hourly services to Buyers.  We don't make our money off of commissions or even if you purchase a home. We…

I hate it when other people get a better deal than me!  After coming to the realization that I left money on the table after purchasing my home this past summer, I couldn’t help but think about what I could have done with that extra money. 

If I had been able to use a Real Estate Company like New Option Realty, I could have paid for only the time and assistance I needed to purchase my home, and received the entire commission that my Real Estate Agent got instead!

New Option Realty allows you to save money by paying for hourly services upfront.  I looked at 9 homes to find a keeper.  Let’s say ½ hour to view each home.  That’s 4.5 hours looking at homes.  I needed some assistance making the offer, about 2 hours, I’m fairly…

Today, New Option Realty opens for business. New Option was founded in an effort to help consumers save money when buying and selling real estate. We offer a new model for buying and selling real estate. The traditional model for real estate agents to earn money isn't very transparent, so let’s explain it briefly. If you've bought or sold many homes, and took the time to look at the numbers at closing, you're aware of how traditional real estate agents earn a living. A typical real estate transaction pays 3% commission to the seller's agent and another 3% commission to the buyer's agent. Go look at past closing documents you may have and you can see the actual amounts. In some cases, the amount a real estate agent earns is equitable to the amount of…